TWS OS replaces your ClickUp, your spreadsheets, your WhatsApp groups, and your manual reporting — with an AI-powered command center that actually understands restaurant marketing.
★ Powered by AI that has read every task, every meeting note, every KOL record across your brands
02/ 11 — The Intelligence layerAI · The unfair advantage
This is the part competitors can't copy.
TWS Intelligence.
An AI that has ingested every piece of data across all your brands — tasks, meeting notes, KOL records, content calendars, ad performance, campaign history. Ask it anything. It doesn't guess. It knows.
⌖
Deep Search
Queries 50,000+ records across every brand, every table, in seconds.
⎌
Voice Input
Talk to your data. Ask questions hands-free in meetings or driving.
AI always shows what it'll do and waits for your approval. Never auto-executes.
●TWS Intelligence · Live
Voice enabled
You
"Which brands had the most KOL visits this month but lowest post rate?"
★ Intelligence
Brand A leads with 25 visits but only 12% post rate — that's 22 KOLs who ate but didn't post. Compare with Brand B: 3 visits, 67% posted. Want me to draft follow-up messages to Brand A's silent KOLs?
You
"Yes, draft follow-ups and create a review task for the team lead."
★ Intelligence
Done. Here's what I'm queuing — awaiting your approval:
One platform. Everything connected. Every team member sees the same truth.
22%
KOL visited — but did they post? Nobody knows
Automated visit tracking + post scraping + conversion rates. You know exactly who delivered.
13
Manually DMing influencers one by one — losing track of every conversation
Send 20 personalized DMs in one batch. AI drafts follow-ups. Read receipts show who opened.
"Send
"Can you send me an update?" — every client, every week
Clients log in and see everything live. Content calendar, KOL visits, meetings. No more update emails.
3wk
New AM joins → takes 3 weeks to understand every brand's history
Every brand's full history is searchable. AI answers any question about any brand in seconds.
200+
Press release sent to 45 people — no idea who read it
Mail merge + delivery tracking + open rates + bounce handling. Professional-grade PR distribution.
04/ 11 — Six core capabilitiesNot features bolted on
Six powerhouse capabilities
Purpose-built for F&B marketing workflows.
Not features bolted onto a generic tool. Each capability was built because an F&B team actually needed it.
⌘
01 · Centerpiece
Multi-Brand Command Center
Every brand at a glance. Health scores, smart alerts, overdue tasks, content gaps — all surfaced automatically. No more switching between 20 tabs.
30+ brands simultaneously
Real-time health scoring
Group-level rollup dashboards
Auto-sync from Sheets daily
◎
02 · CRM
Influencer Hub & CRM
2,000+ influencers tracked. Every visit logged. Every post monitored. Scoring, categorization, and post-rate analytics by brand and month.
Visit-to-post conversion tracking
Heatmap analytics by month
Auto-categorization & scoring
4-market coverage (SG, KL, BKK, HK)
⊞
03 · Pipeline
Outreach Pipeline
DM influencers directly from TWS OS. 13-stage pipeline tracks every touchpoint from identified → posted. Batch send. AI drafts. Read receipts.
13-stage outreach funnel
Batch personalized DMs
AI follow-up drafting
Read receipt + open tracking
✉
04 · PR
Media Hub
Send personalized press releases to 200+ media contacts with mail merge, scheduled delivery, open tracking, and bounce handling.
Personalized mail merge
Open + bounce tracking
Scheduled batched sends
Embargo support
★
05 · AI brain
TWS Intelligence
The unfair advantage. An AI brain that has read every record across every brand. Ask anything. Get answers. Take actions — all in plain English (or voice).
50K+ record deep search
Voice-enabled queries
10 native action types
Confirm-before-act safety
⬢
06 · Transparency
Client Portal
Give restaurant owners a live window into their marketing — without spreadsheet exports. 7 shareable modules. Always current. Always honest.
7 shareable modules
Live, never lagging
Self-serve access
Audit-ready by default
05/ 11 — 12 modulesZero bloat
The full module list
Twelve modules. Zero bloat.
Every module exists because an F&B marketing team needed it. Nothing is filler. Everything earns its place.
01
Brand Overview
Health score + smart alerts + monthly snapshot with ▲▼ trends.
02
Meeting Notes
AI transcription — records meetings, extracts every key point automatically.
7 shareable modules — clients get a live window, not a PDF report.
11
Credentials Vault
Secure storage for every brand's social media & platform logins.
12
Smart Search ⌘K
Search across all brands, tasks, notes, KOLs, campaigns in milliseconds.
06/ 11 — vs the restNot even close
Side by side
Generic tools weren't built for F&B. TWS OS was.
Capability
TWS OS
Other Tools
KOL visit-to-post tracking
✓
—
Instagram DM outreach pipeline
✓
—
AI that reads all your brand data
✓
—
Press release mail merge & tracking
✓
—
Multi-brand health scoring
✓
—
Client portal with live data
✓
—
Google Sheets bidirectional sync
✓
—
KOL cadence heatmap analytics
✓
—
Meeting note AI transcription
✓
✓
Task management
✓
✓
Design brief workflow
✓
✓
Built specifically for F&B
✓
—
8 of 12
capabilities are exclusive to TWS OS — features that simply don't exist anywhere else.
07/ 11 — OnboardingLive in 48 hours
From signup to live
Live in 48 hours.
Your team keeps using Google Sheets. TWS OS becomes the smart layer on top — syncing, analyzing, and presenting data beautifully. No retraining required.
Step 01
Connect your Sheets
Share your Google Sheets with us. We set up daily 6am SGT auto-sync. Your team never changes how they work.
Step 02
Import your brands
We load all your brands, team members, influencer lists, and credentials. Everything in place before Day 1.
Step 03
Your team goes live
Each team member gets their own login. Clients get portal access. Intelligence starts learning your business.
08/ 11 — IntegrationsPlays nice with your stack
Plays nice with your stack
Wraps your existing tools. Makes them 10× more powerful.
Your team doesn't change how they work. TWS OS is the layer that connects, analyzes, and amplifies what's already in your flow.
⊞
Google Sheets
Auto-sync every 6am SGT
Team keeps using Sheets
▣
Google Calendar
All events synced live
500+ events imported
◎
Instagram
DMs + post scraping
Read receipts included
▶
Facebook Ads
Live ad performance
MoM comparison
✉
Resend
Email delivery engine
Open + bounce tracking
⌬
Unipile
Social messaging API
Multi-account DMs
★
MCP Protocol
AI tool standard
OAuth 2.1 secured
⚡
Webhooks
Real-time triggers
Instant updates
09/ 11 — The numbersWhen you stop managing spreadsheets
When you switch
The numbers speak for themselves.
What happens when you stop managing spreadsheets and start managing brands.
80%
Less time on reporting
Client portal eliminates weekly update emails.
3×
More KOL outreach
Batch DMs + AI follow-ups = nobody gets forgotten.
5→1
Tool consolidation
ClickUp + Sheets + WhatsApp + Instagram + Email — all in TWS OS.
<48h
Go-live time
Connect Sheets, import brands, your team is live.
10/ 11 — In their wordsFounder · F&B group
"
Founder · Multi-brand F&B group
"We replaced ClickUp, 15 spreadsheets, and 3 WhatsApp groups with TWS OS. Our AMs now spend time on strategy instead of updating files. The Intelligence layer alone is worth the whole platform — it's like having a senior strategist who has memorized every brand."