Six principles. A weekly growth loop. Three ways to engage. And — just as important — what we won't take on.
Every dollar is measured against a seated, paying cover. Everything else is vanity. We bid against CAC, not CPM — and we'll show you the math every time.
Before we touch the campaigns, we want to know your kitchen capacity, average cover, and prep time. If marketing breaks the kitchen, we've made things worse.
Every campaign is a hypothesis with a kill criteria. We don't argue about creative — we ship it, measure it, and let the data fire the losers.
The pitch team is the work team. Strategy, performance, content, analytics — all sit on the same Slack. No agency-of-record, freelancer, junior cascade.
Server-side tracking. POS-integrated. We can't fake what the platform shows. If a channel isn't working, you'll know before we tell you.
60+ brands. 5M+ Singaporeans reached. +30% avg revenue lift in 3 months — across most brands we work with. The compound interest of running the same weekly loop, week after week.
No big-bang campaigns. No overnight success. Just a tight weekly loop — five steps, repeated forever. This is what discipline & rigour looks like.
Last week's data, anomaly alerts, AI signals, POS reports. What moved? What didn't?
What's worth testing this week? One creative angle. One audience. One channel.
Brief → produce → publish. Kill criteria locked in before launch.
Auto-kill on early losers. Auto-scale on early winners. 4-hour decision cycles.
Every test → ledger. Won. Lost. Scaled. Killed. The compound interest of operating.
A focused audit of one capability — performance, content, or full-funnel. Honest findings. Specific recommendations. PSG-eligible.
A dedicated cross-functional pod. Strategy, performance, content, analytics — all on one Slack. TWS OS access included. PSG-eligible.
For pre-launch or relaunch. We assemble a sprint pod for 90 days to take you from soft-open to consistent covers.
If your brief sounds like any of these, we're probably not the right fit — and we'll tell you up front.
Then there's a good chance we're aligned. Start with a 30-min intro call.