The why

The why.

We speak F&B lingo first. Social media second.

Built by an industry leader with 10+ years in F&B. Backed by a senior team where everyone came up through the industry. First questions are about kitchen capacity, prep time, and average cover — not posting cadence.

60+ F&B brands since 2022. Over half still here. 5M+ Singaporeans reached. No hit-and-run.

The team

Senior practitioners. All F&B.

No juniors. No generalists. The pitch team is the work team.

01 · Founder

Industry leader · multi-brand operator

F&B operations + marketing

Operator first. Marketer second.

Enterprise Singapore–recognised

02 · Performance

Head of Performance

F&B-native paid media

ROAS-first. SG · regional.

03 · Brand

Creative Director

F&B specialism · Senior

Worked the line. Knows the floor.

04 · Content

Head of Content

In-house F&B production

Photography. Motion. Native.

Combined experience across

Restaurant operations F&B performance media Brand & creative Food photography Server-side analytics Creator partnerships Menu engineering Loyalty & CRM

What we believe

Six beliefs that shape the work.

"Restaurants are not retail brands."

Margins thin. Capacity fixed. Product consumed in 90 minutes, judged for years.

"Operating reality beats marketing theory."

If the kitchen is overwhelmed, more reservations are a liability.

"Retention is the only honest growth metric."

Acquisition is loud. Retention is quiet — and where margins live.

"Plain language is clear thinking."

Jargon is what you reach for when the strategy isn't real.

"Small is a feature, not a bug."

The day we become a 60-person agency is the day the work becomes someone else's problem.

"No overnight success. Just discipline & rigour."

+30% revenue lift in 3 months — across most brands we work with. The compound interest of doing the unglamorous work, consistently.

Built by operators.