Full-Stack Marketing Retainer
TWS’s Signature Full-Stack Marketing Retainer
Your Ultimate Growth Partner in the F&B Industry
Whether you’re launching a bold new concept or scaling an established restaurant, TWS Branding delivers a 360° marketing solution tailored to your brand’s unique goals. Let us manage the heavy lifting — from digital strategy to visual storytelling — while you focus on what you do best: serving great food.
Engagement Types:
1. Ongoing Marketing Management (For Existing Restaurants)
2. New Restaurant Launch Package (For New Concept Openings)
1. Ongoing Marketing Management
A comprehensive, long-term solution for F&B brands seeking sustainable growth and top-of-mind visibility.
Local Google My Business (GMB) Optimization
Ensure strong local search presence
Regular updates: photos, offers, reviews
SEO-optimized GMB posts to attract foot traffic
Social Media & TikTok Marketing
Trend-driven content creation and platform-native storytelling
Community growth strategies tailored to your customer persona
Content calendar planning, campaign execution, and audience engagement
Precision Advertising & Media Buying
High-performing ad campaigns on Meta, Google, and TikTok
Continuous optimization to drive ROI and conversions
Creative copywriting, visuals, and A/B testing included
Creative Design Services
Menu design, marketing collaterals, in-store branding materials
Packaging design (boxes, bags, wraps)
Social media visuals, animation, and motion design
Visual merchandising layout support
Website Maintenance & Optimization
UX enhancements, content updates, and design refreshes
SEO improvements to drive organic growth
Industry Expertise & Strategic Guidance
Led by consultants with deep F&B market knowledge
Data-driven recommendations and branding insights
Bi-Monthly Strategy Syncs
Alignment meetings to review progress and optimize strategies
Transparent communication, clear deliverables, shared KPIs
2. New Restaurant Launch Package
A high-impact launch strategy tailored to ensure a powerful market entry for your new restaurant.
Launch Strategy Planning
Pre-opening marketing roadmap and milestone planning
Integrated timeline from soft launch to full-scale launch
PR & Influencer Marketing Activation
End-to-end press outreach and media relations
Influencer curation, engagement, and activation campaigns
Launch event coordination (If required) and media kit development
Social Media & Content Build-Up
Pre-launch teaser campaigns and storytelling
Behind-the-scenes content to build anticipation
Grand opening announcement assets and post-launch campaigns
Brand Identity Support (Optional Add-On)
Logo, brand colors, typography, and brand deck creation
Menu design, packaging design, and outlet collaterals
Local SEO & GMB Setup
New GMB profile setup and optimization (If required)
Local search strategy to gain immediate visibility
Ad Campaign Setup & Launch
Strategic ad rollout plan tailored to location and audience
Post-launch ad campaigns to drive first-time visits and online orders
Why TWS?
We don’t just manage your marketing — we partner in your growth. With deep specialization in the F&B space and a proven track record in launching and scaling restaurants across Singapore, we bring creativity, performance, and strategy together under one roof.
TWS’s Signature Full-Stack Marketing Retainer
Your Ultimate Growth Partner in the F&B Industry
Whether you’re launching a bold new concept or scaling an established restaurant, TWS Branding delivers a 360° marketing solution tailored to your brand’s unique goals. Let us manage the heavy lifting — from digital strategy to visual storytelling — while you focus on what you do best: serving great food.
Engagement Types:
1. Ongoing Marketing Management (For Existing Restaurants)
2. New Restaurant Launch Package (For New Concept Openings)
1. Ongoing Marketing Management
A comprehensive, long-term solution for F&B brands seeking sustainable growth and top-of-mind visibility.
Local Google My Business (GMB) Optimization
Ensure strong local search presence
Regular updates: photos, offers, reviews
SEO-optimized GMB posts to attract foot traffic
Social Media & TikTok Marketing
Trend-driven content creation and platform-native storytelling
Community growth strategies tailored to your customer persona
Content calendar planning, campaign execution, and audience engagement
Precision Advertising & Media Buying
High-performing ad campaigns on Meta, Google, and TikTok
Continuous optimization to drive ROI and conversions
Creative copywriting, visuals, and A/B testing included
Creative Design Services
Menu design, marketing collaterals, in-store branding materials
Packaging design (boxes, bags, wraps)
Social media visuals, animation, and motion design
Visual merchandising layout support
Website Maintenance & Optimization
UX enhancements, content updates, and design refreshes
SEO improvements to drive organic growth
Industry Expertise & Strategic Guidance
Led by consultants with deep F&B market knowledge
Data-driven recommendations and branding insights
Bi-Monthly Strategy Syncs
Alignment meetings to review progress and optimize strategies
Transparent communication, clear deliverables, shared KPIs
2. New Restaurant Launch Package
A high-impact launch strategy tailored to ensure a powerful market entry for your new restaurant.
Launch Strategy Planning
Pre-opening marketing roadmap and milestone planning
Integrated timeline from soft launch to full-scale launch
PR & Influencer Marketing Activation
End-to-end press outreach and media relations
Influencer curation, engagement, and activation campaigns
Launch event coordination (If required) and media kit development
Social Media & Content Build-Up
Pre-launch teaser campaigns and storytelling
Behind-the-scenes content to build anticipation
Grand opening announcement assets and post-launch campaigns
Brand Identity Support (Optional Add-On)
Logo, brand colors, typography, and brand deck creation
Menu design, packaging design, and outlet collaterals
Local SEO & GMB Setup
New GMB profile setup and optimization (If required)
Local search strategy to gain immediate visibility
Ad Campaign Setup & Launch
Strategic ad rollout plan tailored to location and audience
Post-launch ad campaigns to drive first-time visits and online orders
Why TWS?
We don’t just manage your marketing — we partner in your growth. With deep specialization in the F&B space and a proven track record in launching and scaling restaurants across Singapore, we bring creativity, performance, and strategy together under one roof.
TWS’s Signature Full-Stack Marketing Retainer
Your Ultimate Growth Partner in the F&B Industry
Whether you’re launching a bold new concept or scaling an established restaurant, TWS Branding delivers a 360° marketing solution tailored to your brand’s unique goals. Let us manage the heavy lifting — from digital strategy to visual storytelling — while you focus on what you do best: serving great food.
Engagement Types:
1. Ongoing Marketing Management (For Existing Restaurants)
2. New Restaurant Launch Package (For New Concept Openings)
1. Ongoing Marketing Management
A comprehensive, long-term solution for F&B brands seeking sustainable growth and top-of-mind visibility.
Local Google My Business (GMB) Optimization
Ensure strong local search presence
Regular updates: photos, offers, reviews
SEO-optimized GMB posts to attract foot traffic
Social Media & TikTok Marketing
Trend-driven content creation and platform-native storytelling
Community growth strategies tailored to your customer persona
Content calendar planning, campaign execution, and audience engagement
Precision Advertising & Media Buying
High-performing ad campaigns on Meta, Google, and TikTok
Continuous optimization to drive ROI and conversions
Creative copywriting, visuals, and A/B testing included
Creative Design Services
Menu design, marketing collaterals, in-store branding materials
Packaging design (boxes, bags, wraps)
Social media visuals, animation, and motion design
Visual merchandising layout support
Website Maintenance & Optimization
UX enhancements, content updates, and design refreshes
SEO improvements to drive organic growth
Industry Expertise & Strategic Guidance
Led by consultants with deep F&B market knowledge
Data-driven recommendations and branding insights
Bi-Monthly Strategy Syncs
Alignment meetings to review progress and optimize strategies
Transparent communication, clear deliverables, shared KPIs
2. New Restaurant Launch Package
A high-impact launch strategy tailored to ensure a powerful market entry for your new restaurant.
Launch Strategy Planning
Pre-opening marketing roadmap and milestone planning
Integrated timeline from soft launch to full-scale launch
PR & Influencer Marketing Activation
End-to-end press outreach and media relations
Influencer curation, engagement, and activation campaigns
Launch event coordination (If required) and media kit development
Social Media & Content Build-Up
Pre-launch teaser campaigns and storytelling
Behind-the-scenes content to build anticipation
Grand opening announcement assets and post-launch campaigns
Brand Identity Support (Optional Add-On)
Logo, brand colors, typography, and brand deck creation
Menu design, packaging design, and outlet collaterals
Local SEO & GMB Setup
New GMB profile setup and optimization (If required)
Local search strategy to gain immediate visibility
Ad Campaign Setup & Launch
Strategic ad rollout plan tailored to location and audience
Post-launch ad campaigns to drive first-time visits and online orders
Why TWS?
We don’t just manage your marketing — we partner in your growth. With deep specialization in the F&B space and a proven track record in launching and scaling restaurants across Singapore, we bring creativity, performance, and strategy together under one roof.